What to do before requesting a Merchant Center review

Review requests are limited. Google's suspension guide explains that suspended accounts get a set number of review opportunities before a cool-down, and each unsuccessful review can make the next cool-down longer. Use this checklist before you click.

1. Read every issue, not just the first

Open Needs attention and Diagnostics. A review covers all issues for that country of sale, so one unfixed issue can sink it.

2. Fix the website

Contact page with real details. About page. Policies linked from every page.
No password, placeholders or broken checkout.
Prices, shipping and returns stated plainly and consistently.

3. Fix the data

Prices and availability match the pages.
Remove items that are prohibited outright (they can't be appealed).
Brand and GTIN accurate, never invented.
Merchant Center shipping and return settings match the site.

4. Complete verification

If Merchant Center asks for identity or business verification, finish it first. Make sure at least one approved, in-stock product is in the account.

5. Wait for changes to be crawled

Give Google time to see the new pages: re-sync the feed and confirm the changes are live in a private window.

6. Then request once

Google says reviews typically take 3–7 business days. Don't open duplicate requests or new accounts. Creating accounts to get around a suspension breaks Google's policies.

Google's own help pages

Not sure which issue you have? Paste your Google email into the free decoder or run a free store check.

If you'd rather not risk a review attempt, we diagnose account suspensions for a flat $499: step-by-step trust-signal fixes for your site, feed guidance, fix log, and appeal text — you make the changes. See the suspension package. No guarantee: Google decides, and Reinlist isn't affiliated with Google.

Last reviewed October 2026. Google changes its policies, so its help pages linked above are the final word.